The Cobalt Group released the 2008 Automotive eShopper Experience Study:
"The 2008 Automotive eShopper Experience Study includes trending from the last four years of research. For the 2008 study, eMystery shops were conducted at dealerships across thirty brands, with 122 unique vehicle configurations.
To simulate actual shopper behavior, leads were manually submitted through forms found on the dealer’s website by unique mystery shoppers with personal information that placed them within driving distance of the actual showroom......"
Cobalt's study includes the following information:
Automotive eShopper Experience Study Methodology
2007 and 2008 Automotive eShopper Index Rank Top Performing Brands
Responsiveness
Matching the Consumer’s Purchase Timeline
Response Methods
Response Time
Response Quality and Content
To read the full study, click here:
Download 2008_Cobalt_Automotive_Eshopper_Experience_Study
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