DealersEdge
CAR DEALER INSIDER
From browsing to buying: Online car shopping takes a new twist
With just a few shopping days left until Christmas, many dealership customers will be wrapping up their gift buying online to avoid the mall crowds. They’ll be stuffing online shopping carts with sweaters, slippers, toys, and maybe some automotive accessories too. And if they want to, yes, they can even click on a car. While it’ll probably be a while before most customers are ready to take the leap from online shopping (i.e. research) to true online buying – going through the whole car buying process without setting foot inside a dealership – the options are growing.
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